The World of Friendly Technology
Vasco is a manufacturer of intelligent speech translators, the functionality of which is becoming increasingly seamless and smooth with
the advancement of technology.
We provided strategic support and created a new visual
and verbal communication. In its new version Vasco is
a creator of friendly technology. Thanks to it, users of electronic translators can focus on exploring the world
and taking on new challenges without having to worry
about communication in a different language.
Symbol of Communication
From the first two letters of the logo, we created a universal symbol of communication, understandable by people from all over the world.
Symbol of Communication
From the first two letters of the logo, we created a universal symbol of communication, understandable by people from all over the world.
Our goal was to present technology in a humanistic way. The new branding has subtle, delicate colors and soft,
rounded shapes.
Many technology brands show a fast-paced, crowded,
and overstimulated reality, while we decided to focus on
interpersonal communication and everyday situations.
User Experience
Consistent solutions for the digital and analog world.
Consistent solutions for the digital and analog world.
Users encounter the same motion, whether watching
online content or opening original packaging.
Vasco is multilingual and has a multitude of colors. When designing materials, we prepared a color palette that can change depending on the market and cultural context.
The design system is flexible and scalable – easy to use
in digital media and print. It is based on simple
composition rules and three main types of layouts:
image-based, product-based and image-product combined.
Packaging Design
Packaging is inspired by a dictionary. It opens like a book and has a slipcover.
Packaging is inspired by a dictionary. It opens like a book and has a slipcover.
